General Motors has prepared an advertising campaign in case that reports of fires in the Chevrolet Volt trigger a Congressional hearing or other important reaction.

Joel Ewanick, GM‘s marketing chief said:

“I have a contingency plan. It’s ready to go if concern about Volt, which seems to be receding, flares up”

Joel Ewanick also said the advertisements are honest, straightforward and could direct people to a website for a technical explanation of why the automaker believes the extended range plug-in hybrids are safe.

General Motors wants to avoid pulling the trigger too quickly on a campaign that will remind people that the Volt caught fire after a government crash test. The automaker also points out that Volt is a Top Safety Pick by the Insurance Institute for Highway Safety.

Chevrolet Volt is an extended-range electric car with a 35 mile range on the battery pack. If the driver has no handy place to plug in for a recharge, Volt’s gasoline engine takes over.

This entry was posted on Wednesday, January 18th, 2012 at 2:07 pm and is filed under Chevrolet, Volt. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.